© 2025 Khang Tran.
Designed & built with intention.
System thinker.
Strategic designer.
4+ years crafting outcome-driven products.
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Product Design
Work
Thoughts
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Work
2014-2025
Normcore — Accelerate & Scale for Wholesales and Large-catalog
UX Strategy, Cross-team Collaboration, System Design
Shine — Elevating Visual Flexibility Through Design Ownership
Lead Visual & System Designer – Visual Direction, Design System, Feature Execution
Electro — From Execution to UX-Driven Growth
UX Designer → UX Strategist (2 phases)
Blum — From Naive Beginnings to Strategic Repositioning
UX Lead – Product Direction, Customization Strategy, Content Architecture
See All Work
Vision
Design with clarity, purpose, and collaboration — creating solutions that serve users, align with vision, and elevate design as a core business function.
Journey
2023 - 2025
BraveBits // SalesHunterThemes
Product Design
Design with a strong focus on business impact, UX strategy, and scalable systems.
Play a key role in driving product direction and growth across four Shopify themes — each tailored to different audiences ranging from fashion and electronics to B2B wholesale.
Led multiple UX initiatives contributing to nearly
200% YoY revenue growth
Maintained and evolved
4 design systems
, ensuring consistency and scalability across themes
Improved Blum theme from page 3 to
top 20
in Shopify Theme Store, contributing significantly to a nearly 200% YoY revenue growth
Enabled Electro theme to increase its price point while maintaining steady sales, resulting in stable placement on
page 3
of the Shopify Theme Store, a significant improvement from initial lower rankings
Moved Shine from the last pages to a stable position on
page 5
, with consistently strong weekly sales
Released Normcore in March 2025 with significant sales, expected to be the flagship product for SalesHunterThemes moving forward.
2023
Supermomos
Product Designer
Designed responsive web and mobile experiences for a social networking product.
Focused on UI consistency,interaction design, and internal tools.
2022
Delta Cognition
Product Designer
Researched, redesigned, and developed high-quality user experiences for company websites, improving usability and visual hierarchy.
Built and maintained the product's design system, ensuring consistency across all products and teams.
Designed and launched
Intelligent Knowledge Generation
— an AI application that extracts insights from images, audio, and text to help predict economic trends.
2021
CareerBuilder Vietnam
UI/UX Designer
Led UI/UX redesign initiatives for company websites, enhancing usability and visual consistency.
Built and maintained the product’s design system and reusable design assets.
Collaborated cross-functionally to conceptualize and design new HR Tech products, using wireframes, prototypes, and visual design.
2021
USUM Software
UI/UX Designer
My first hands-on experience in a professional design environment — a foundational role where I learned how to turn design theory into real product impact.
Contributed to multi-platform products across PropTech, FoodTech, and RetailTech, while actively collaborating with the product and engineering teams.
What I bring to the table
Direct, execute, and ensure the end-to-end product development process to meet project goals
Strategic UX mindset
focusing on business outcomes, not just user satisfaction
Proven experience in
scaling and maintaining multiple Design Systems
across complex products
Business-driven approach
ensuring design decisions clearly translate to measurable ROI
Strong at
cross-functional leadership
, facilitating clear communication among designers, devs, PMs, and stakeholders
Adaptive, growth-oriented professional
who quickly iterates and improves based on real-world feedback
